Wednesday, November 28, 2007

Visual Literacy task 2



This ad shows duracell batteries inside what looks to be similar to a fuse box. It says Caution Because the batteries have extreme power. This is clever because it suggests that duracell batteries have a huge amount of power compared to other brands.






This ad is for the BMW 7 series. It was released in 2002. The main part of the ad is a picture of a very nice beemer in the middle. The image is a medium shot, because it doesn't show all of the car. It focuses on the front of the car, which is probably the most appealing part of the car. The image isn't clear enough to read the text.


2. Develop

These add are both very clever and appealing. They are different because the BMW ad uses the car's appearance to appeal to readers. The duracell ad makes their batteries look like they have extreme power. The first thing I noticed in the Duracell ad was the Caution warning. I would say that this ad was effective. The first thing I noticed in the BMW ad would be the sleek and stylish beemer. This ad was completely effective because the front and the interior of the car is what really stands out in the car.

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